Position: Digital Marketing Manager
Location: Dubai, UAE
Experience: 5–10 Years
Salary: AED 5,000 – 12,000 per month
Education: BBA / MBA / PG Diploma in Marketing
Nationality: Any
Gender: Any
Vacancy: 1
Benefits: Medical Insurance, Visa, Incentives, Annual Bonus
Employment Type: Full-Time

Role Overview

We are seeking a highly skilled Digital Marketing Manager to lead end-to-end digital growth for off-plan and ready real estate projects. The ideal candidate will manage the company’s digital presence, plan and execute multi-channel marketing campaigns, and drive high-quality leads, site visits, and bookings. This role requires strong expertise in PPC, SEO, content creation, and digital strategy within the Dubai real estate market.

Key Responsibilities

Digital Strategy & Planning

• Develop monthly, weekly, and quarterly media and performance marketing plans by project, segment, and geography.

• Build and execute a comprehensive digital growth strategy for real estate projects.

• Allocate budgets effectively across PPC, SEO, and social media channels to maximize lead generation.

Performance Marketing & Lead Generation

• Plan, launch, and optimize high-performing Google Ads, Meta Ads (Facebook & Instagram), and other digital campaigns.

• Structure ad accounts by project and funnel for efficient tracking and optimization.

• Manage landing page development in collaboration with web teams to improve user experience and conversion rates.

Content Strategy & Creative Development

• Create and oversee engaging content including graphics, videos, and social media posts tailored to UAE real estate audiences.

• Collaborate with videographers, designers, and creative teams to produce compelling marketing assets.

• Manage WhatsApp API and email marketing campaigns for nurturing and conversion.

SEO & Website Optimization

• Enhance website content and property listings to improve organic search rankings and traffic.

• Optimize on-page and off-page SEO using Google SEO and AI-driven tools.

• Ensure seamless digital experiences that support user engagement and lead conversion.

Analytics & Reporting

• Track, analyze, and report on campaign performance using Google Analytics and other reporting tools.

• Use data insights to refine strategies, improve ROI, and achieve monthly lead generation targets.

• Stay updated with the latest digital marketing trends, tools, and real estate marketing strategies.

Desired Candidate Profile

• Mandatory: 4–5 years of digital marketing experience in Dubai real estate.

• Certifications in Google Ads, Meta Ads, and Google Analytics.

• Strong knowledge of Google SEO and AI-based SEO tools.

• Excellent graphic design skills with experience in content creation (graphics/videos).

• Proven expertise in PPC, social media marketing, SEO/SEM, and campaign management.

• Strong communication and writing skills.

• Ability to manage multiple projects in a fast-paced environment.

• Highly analytical with the ability to interpret data and turn insights into strategies.

• Creative thinker passionate about exploring new lead-generation methods.