About the Role
We are seeking a creative and data-driven Social Media Specialist to join a leading Dubai-based travel company with over 20 years of experience delivering unforgettable global travel experiences. The ideal candidate will be passionate about travel storytelling, social media engagement, and using AI-powered marketing tools to elevate brand presence, drive bookings, and inspire travelers across digital platforms.

Key Responsibilities

• Develop and execute social media strategies and content calendars tailored to travel destinations, seasonal offers, and trending experiences.

• Create engaging posts, reels, stories, and campaigns that reflect the brand’s tone, inspire wanderlust, and drive audience engagement.

• Leverage AI tools for performance optimization, audience segmentation, sentiment analysis, and automated content creation.

• Build and manage marketing automation workflows to convert leads into loyal customers, integrating CRM and social platforms (e.g., HubSpot, Salesforce, Mailchimp).

• Monitor campaign performance across all platforms using analytics dashboards (native or AI-powered), providing monthly performance reports and ROI insights.

• Collaborate with design, digital, and sales teams to ensure cohesive brand communication and effective campaign execution.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.

• Minimum 3 years of experience in travel, tourism, or hospitality marketing with proven success managing digital and social media campaigns.

• Bilingual (English–Arabic) preferred.

• Strong skills in AI content ideation, copywriting, storytelling, and trend-based social content creation.

• Experience with HubSpot, ActiveCampaign, Salesforce Marketing Cloud, or Mailchimp automation.

• Strong understanding of digital analytics, audience engagement, and travel marketing trends.

Compensation & Benefits

• Salary: Up to AED 13,000 per month (all-inclusive) + incentives.

• Location: Dubai, UAE.

• Employment Type: Full-time.

About the Company

Our client is a well-established Dubai-based travel and tourism company with two decades of experience in crafting tailored vacation experiences across the globe. The company is dedicated to innovation, personalized service, and customer delight — offering dynamic career growth in one of the most exciting industries in the UAE.