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ITP Media Group
Dubai , UAE
ITP Media Group’s Hospitality & Design division is seeking an energetic and innovative Social Media Editor to grow and maintain engaged audiences across three brands. The role involves executing social strategies, creating engaging content, analyzing data, and collaborating with editorial and design teams to produce compelling, shareable content.
Key Responsibilities:
Social Media Strategy & Execution
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Set and execute social media strategies for three brands.
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Grow audiences and increase engagement on Instagram, LinkedIn, and other platforms.
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Manage daily and weekly content calendars based on user behavior.
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Cover live events, from initial concept to execution.
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Ensure content aligns with brand guidelines and tone of voice.
Content Creation & Collaboration
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Collaborate with editorial teams to produce visual and written content.
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Work with the design team to develop creative concepts for campaigns.
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Produce weekly performance reports for the Group Editor.
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Attend events out-of-hours for social content creation as needed.
Analytics & Continuous Improvement
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Monitor analytics and adjust content strategies to meet growth goals.
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Provide feedback to editors and journalists to improve social performance.
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Stay ahead of social media trends, new platforms, and engagement metrics.
Stakeholder & Partner Management
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Maintain strong relationships with social media partners in the region.
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Work with commercial teams to deliver sponsored content campaigns.
Technical Competencies:
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Proven track record of growing an engaged social media audience across multiple platforms.
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Experience with social media management and analytics tools (CrowdTangle, Later, Sprinklr, Google Analytics, Creator Studio, etc.).
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Ability to analyze data and provide actionable insights.
Behavioural Competencies:
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Competitive and industry-aware.
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Accountable, managing projects from concept to execution.
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Strong communication skills, transparent, and collaborative.