A leading UAE Agri-Food, Dairy & Juice FMCG brand is seeking a Marketing Communications Specialist to drive bilingual (Arabic/English) campaigns, digital content, and brand storytelling. The role combines creativity, digital marketing, and project management to deliver high-impact campaigns across ATL, BTL, and social media channels.

Responsibilities:

• Develop, adapt, and execute 360° marketing campaigns, including in-store activations and seasonal promotions.

• Create compelling bilingual content for social, digital, print, and trade channels.

• Manage agency and supplier deliverables, ensuring alignment with brand guidelines and deadlines.

• Oversee digital presence across Meta, TikTok, YouTube, LinkedIn, X, and emerging platforms.

• Monitor performance metrics, campaign ROI, and social media KPIs.

• Conduct competitor and market research, providing actionable insights and trend analysis.

• Manage packaging, POS, and trade materials for consistent brand messaging.

• Support budgeting, tracking, and reconciliation for campaigns and marketing projects.

Skills & Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• 3–5 years’ experience in FMCG marketing, brand management, or agency account management.

• Strong project management and multitasking abilities.

• Hands-on experience with budget tracking, campaign reporting, and ROI analysis.

• Proficiency in digital marketing tools (Meta Business Suite, Google Analytics, SEO, eCommerce).

• Fluent in Arabic and English with excellent storytelling and content creation skills.

• Creative, data-driven, and adaptable to fast-paced, multicultural environments.

Benefits:

• Career progression within a leading Middle East FMCG company.

• Exposure to high-impact campaigns and cross-functional projects.

• Opportunity to work in a dynamic, innovative, and multicultural team environment.