Almosafer, part of Seera Group, is Saudi Arabia’s leading travel company, serving millions across the travel and tourism ecosystem. With a mission to shape the future of travel, Almosafer provides seamless and personalized experiences through innovative platforms, rooted in cultural understanding and forward-thinking strategies.

Role Overview:
Almosafer is seeking a Senior Data Analyst to join the Data Intelligence team, embedded within the Marketing & CRM function. This role will power acquisition and retention strategies, optimize marketing spend, maximize customer lifetime value, and ensure data governance standards are upheld.

Key Responsibilities:

• Serve as the primary data partner for digital marketing channels (paid/organic).

• Build and maintain attribution models to assess channel performance.

• Develop audience segmentation and targeting strategies for campaigns.

• Analyze customer behavior, booking patterns, churn risk, and loyalty engagement.

• Create and implement retention and churn prediction models.

• Measure and optimize CRM campaigns (email, push, in-app, SMS).

• Design A/B testing frameworks for lifecycle marketing.

• Deploy machine learning and rule-based models for personalization and optimization.

• Build dashboards using Tableau, Power BI, Looker, etc., for KPI tracking (CAC, ROAS, CLV, retention).

• Translate data into actionable insights for marketing and CRM teams.

• Act as a liaison between Marketing/CRM and central Data Intelligence functions.

• Promote data literacy and share best practices across teams.

Requirements:

• Bachelor’s/Master’s degree in STEM, Business Analytics, or related field.

• 5+ years’ experience as a Data Analyst, preferably in e-commerce, online travel, or digital-first companies.

• Strong expertise in SQL, Python/R, and advanced Excel.

• Experience with digital marketing platforms (Google Ads, GA, Facebook Ads, DV360) and CRM analytics.

• Skilled in BI tools such as Tableau, Power BI, Looker.

• Solid knowledge of customer lifecycle metrics (CAC, CLV, churn, retention).

• Experience with ML models for acquisition/retention.

• Familiarity with marketing automation tools (MoEngage, Salesforce Marketing Cloud, Adobe Campaign).

• Knowledge of big data platforms (BigQuery, Redshift, Snowflake).

• Excellent communication and stakeholder management skills.

• Fluency in English; Arabic preferred.

Why Join Almosafer?

• Purpose-driven workplace where your ideas create real impact.

• Ongoing learning and growth opportunities.

• Recognition and celebration of achievements.

• A collaborative, trust-based culture that values curiosity and accountability.