Marc Kirsten Couture is a fast-growing premium beauty brand with global ambitions. We are now focused on building deeper audience connections and long-term visibility across digital platforms, especially in the Dubai and US markets.

We are hiring a part-time Social Media Strategist — not a content poster — to bring strategic brand positioning, campaign direction, and platform-specific insights. This is a remote role, with preference given to Dubai-based professionals available for occasional in-person strategy sessions.

Employment Type: Part-time (Remote)
Compensation: $1,500 – $2,000/month based on experience & portfolio

Key Responsibilities:

📊 Strategic Oversight

• Audit current brand presence across social and paid channels

• Develop updated brand voice, hook strategies, and content pillars

• Identify storytelling and engagement gaps, and propose data-driven solutions

• Align social messaging with internal content and advertising teams

📈 Market & Competitor Analysis

• Analyze beauty/lifestyle trends in Dubai and US markets

• Track competitor positioning and share actionable insights

• Recommend platform-specific strategies for Instagram, TikTok, and beyond

🎨 Creative & Campaign Direction

• Build strategic brand campaigns with clear KPIs and creative guidance

• Contribute to moodboards, tone-of-voice guidelines, and visual directions

• Assist with creative briefs for internal teams (not responsible for posting)

Required Qualifications:

• 3+ years of proven experience in social media strategy (not execution or posting)

• Deep knowledge of DTC beauty, fashion, or wellness brands

• Experience working with US and/or Dubai-based brands

• Expertise in content trends, brand storytelling, platform algorithms

• Able to provide a portfolio with real examples (brand guides, decks, campaign plans, etc.)

Bonus:

• Dubai-based and open to occasional in-person strategy sessions

Application Instructions (Cover Letter Must Include):

Please include the following:

• Link to your portfolio with past brand strategy work

• One campaign you led (with results or visuals)

• A sample platform strategy (e.g., Instagram, TikTok)

• Creative direction sample (voice, moodboard, brand personality)

• One example of how your strategy made a brand stand out

What We Offer:

• $1,500–$2,000/month (part-time contract)

• Full flexibility – remote with no daily posting

• High-impact role at a fast-scaling DTC brand

• Chance to work on global-facing campaigns and beauty/lifestyle narratives