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Midea Group is hiring an experienced and passionate ME Product Manager to lead product marketing and planning initiatives across the Middle East region. This full-time, on-site role in Dubai involves benchmarking, trend analysis, product lineup planning, channel execution, and inventory monitoring. The ideal candidate will have extensive experience in product and channel management within the home appliances industry, along with excellent analytical and communication skills.
As the Regional Headquarter (RHQ) of Midea Consumer Appliances DMCC, based in Dubai, we manage world-renowned brands like Midea, Toshiba, Eureka, and Master Kitchen. With a presence across Europe, the Middle East, Africa, and CIS, we’re looking for innovative thinkers with global vision to drive our continued growth.
Key Responsibilities:
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Assess product value through detailed competitive benchmarking.
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Analyze market trends across the ME region to inform product strategy.
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Propose new product lineups using data-driven downstream logic.
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Plan and execute marketing initiatives with distributors (pricing, USP development, display execution, go-to-market strategies, etc.).
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Coordinate with cross-functional teams including design, content, sales, and product to align on strategy and execution.
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Support sales management in building sales and channel penetration plans.
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Maintain regular communication with distributor teams for ongoing marketing and sales campaigns.
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Drive product vision by developing sales tools and assets that communicate product value effectively.
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Review channel inventory levels and ensure optimal product availability.
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Track and report sell-out data across all distribution channels.
Skills and Qualifications:
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Minimum 7–8 years of experience in product marketing, channel management, or sales management within the home appliances industry in the Middle East.
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Strong analytical and quantitative reasoning skills.
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Excellent command of English.
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Proficiency in Microsoft Office and related business tools.
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BSc/BA in Marketing, Communications, or related field preferred.
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Knowledge of digital marketing is an added advantage.
About Midea Group:
Midea Consumer Appliances DMCC is the regional hub of Midea Group, a Fortune 500 company with over 55 years of excellence in manufacturing and automation. The RHQ in Dubai oversees global brands like Midea, Toshiba, Eureka, and Master Kitchen, across regions spanning Europe, the Middle East, Africa, and CIS. Midea’s mission is to humanize technology and provide innovative, customized solutions that enrich everyday life. The company values bold thinking, international vision, and continuous talent development, providing professional growth opportunities in a collaborative and agile work environment.
Learn more: https://www.midea-group.com/
