Job Title: Social Media Manager 

Location: Dubai Media City, UAE
Employment Type: Full-Time, 2-Year Fixed-Term Contract
Industry: Media & Publishing

Job Summary

Arabian Gulf Business Insight (AGBI.com), a premium MENA-focused business news platform, is seeking a dynamic and experienced Social Media Manager to lead our digital audience engagement strategy. This role is ideal for a media-savvy content creator with strong knowledge of social platforms, editorial collaboration, and data-driven storytelling. Based in Dubai, you’ll work closely with editorial, marketing, and PR teams to expand our presence across LinkedIn, X (Twitter), Instagram, and emerging Middle East-specific channels.

Key Responsibilities

1. Strategy & Platform Management

• Develop and implement a cohesive social media strategy aligned with editorial goals

• Manage and grow engagement across LinkedIn, Facebook, Instagram, X (Twitter), and emerging platforms

• Maintain an internal content calendar, collaborate across departments, and champion social media best practices

• Stay current with regional platform trends and propose innovative audience engagement strategies

2. Content Creation & Campaigns

• Create and schedule engaging posts aligned with editorial content

• Write, edit, and optimize platform-specific copy, images, GIFs, videos, polls, and infographics

• Collaborate with graphic designers to uphold storytelling quality

• Support organic and paid campaigns with the Audience Development Manager

• Plan and execute live coverage at trade shows and industry events

3. Community Engagement

• Monitor and respond to audience comments and DMs

• Manage community sentiment, mitigate negative interactions professionally

• Build partnerships with influencers and creators to enhance visibility

4. Analytics & Reporting

• Track, measure, and report social media performance using analytics tools

• Conduct competitor benchmarking and trend analysis

• Deliver actionable insights to enhance platform performance and editorial decisions

Requirements

• 3+ years of experience managing social media in news/media organizations

• Proficiency in LinkedIn, Instagram, Facebook, X, and knowledge of Bluesky and Middle Eastern social platforms

• Experience with Meta Business Suite and LinkedIn Advertising

• Excellent copywriting and visual storytelling skills for digital audiences

• Experience collaborating with designers, PR teams, and influencers

• Familiarity with analytics tools and performance reporting

• Strong organizational skills, attention to detail, and adaptability to fast-paced editorial shifts

Why Join AGBI?

• Be part of a growing digital news platform targeting senior business leaders across MENA

• Work in a collaborative media newsroom environment based in Dubai Media City

• Opportunity to shape editorial influence across key regional platforms

• Engage in data-led social storytelling that connects with business audiences