ELPADEL.AE, a premier ecommerce platform based in the UAE, is looking for a Google Ads Specialist to lead and optimize its paid media strategy. Specializing in padel rackets and accessories from world-renowned brands like NOX, Bullpadel, and Adidas, ELPADEL.AE is a market leader in the region’s booming padel industry. The ideal candidate will be data-driven and performance-focused, with a strong background in ecommerce and a proven track record of managing Google Ads campaigns that deliver measurable ROI.

Key Responsibilities:

• Plan, launch, and manage Google Ads campaigns, including Search and Shopping ads, to meet ecommerce revenue and growth targets.

• Conduct in-depth keyword research, audience segmentation, and ad targeting to ensure ad relevance and cost-efficiency.

• Develop and test compelling ad copy, creative content, and optimized landing pages in collaboration with design and marketing teams.

• Maintain and optimize product feeds via Google Merchant Center, ensuring they align with campaign strategy and product availability.

• Monitor campaign performance daily and use insights to implement optimizations that enhance CTR, ROAS, conversion rates, and reduce CPA.

• Leverage tools such as Google Analytics, Tag Manager, and Data Studio for real-time tracking, reporting, and performance attribution.

• Conduct A/B testing on various campaign components to identify the highest-performing strategies.

• Stay updated on Google Ads platform updates, ecommerce trends, and digital marketing best practices.

• Collaborate with internal stakeholders to align paid advertising strategies with broader business objectives.

Qualifications:

• Minimum 3 years of hands-on experience managing Google Ads for ecommerce brands.

• Expertise in Google Shopping Ads and Google Merchant Center.

• Proficiency in Google Ads, Google Analytics, Google Tag Manager, and Data Studio.

• Deep understanding of ecommerce performance metrics like ROAS, CPA, and conversion rates.

• Strong analytical and Excel/Google Sheets skills.

• Google Ads Certification is preferred.

• Experience with sports or lifestyle brands is an added advantage.

What ELPADEL.AE Offers:

• Competitive salary with performance-based bonuses.

• Opportunity to shape the growth of a leading ecommerce brand in the UAE.

• A dynamic, collaborative environment passionate about sports and innovation.

• Career advancement and professional growth within a rapidly expanding company.