Position: Copywriter & Content + Membership Strategist
Location: Jumeirah Lake Towers, Dubai, UAE
Employment Type: Full-Time
Salary: AED 6,000/month (inclusive of fixed allowances)

About the Role:

The Rufescent is seeking a creative and strategic content professional to lead storytelling, brand messaging, and membership engagement strategies. In this hybrid copywriter + content strategist role, you will play a pivotal part in shaping the voice of the region’s first members-only club hotel.

This role combines editorial planning, brand storytelling, and content-led membership journeys to elevate how we attract, onboard, and engage our elite member base. You’ll work at the intersection of marketing, events, and leadership teams, crafting compelling narratives that inspire action and loyalty.

Key Responsibilities:

• Editorial Strategy: Develop and manage an editorial calendar aligned with the brand’s tone, key campaigns, and business goals.

• Membership Content Journeys: Craft onboarding experiences and content that drive engagement, retention, and community activation.

• Storytelling for Events & Campaigns: Collaborate with marketing and events teams to create promotional copy, video scripts, and event coverage.

• Thought Leadership: Draft founder statements, leadership articles, and personal branding content for key stakeholders and founding members.

• Content Optimization: Monitor and analyze content performance (engagement, CTR, conversions), adjusting formats and messaging to drive results.

• Platform Proficiency: Use CMS tools and email platforms to manage publishing; create visuals via Canva or Adobe Spark when needed.

Ideal Candidate Profile:

• Education: Bachelor’s degree in Communications, Journalism, Marketing, English, or a related field.

• Experience: 2–4 years in copywriting, content strategy, or editorial roles, preferably within membership-based or community-driven organizations.

• Content & Strategy Skills: Strong portfolio showcasing multi-format content (blogs, social posts, onboarding emails, landing pages). Experience managing editorial calendars.

• Brand & Narrative Development: Exceptional storytelling abilities with a knack for translating business goals into content journeys and emotional storytelling.

• Analytics & Optimization: Comfortable using content performance tools; ability to interpret data and pivot content accordingly.

• Technical & Creative Tools: Familiarity with CMS platforms (WordPress, Webflow), email software (Mailchimp, HubSpot), and basic design tools (Canva, Adobe Spark). SEO knowledge is a plus.

• Personal Attributes: Detail-oriented, deadline-driven, and self-motivated with a collaborative spirit and ability to juggle multiple priorities.

About The Rufescent:

The Rufescent is the Middle East’s first and largest Members-Only Club Hotel, spanning 160,000 sq. ft. of premium lifestyle spaces, luxury rooms, curated events, spa, fitness, and F&B offerings. Located at the gateway of Jumeirah Lake Towers, our club is designed by visionary entrepreneurs, founders, and business leaders—serving as the premier destination for luxury living, networking, and innovation