A fast-growing beauty and lifestyle brand in Dubai is looking for a Social Media Marketing Specialist who’s both a creator and strategist. If you have a deep love for TikTok, Instagram, Snapchat, and beauty trends—and the skills to produce viral content with minimal support—this role puts you at the center of digital storytelling and community building.

Key Responsibilities:

Content Strategy & Creation

• Build platform-specific content strategies (TikTok, Instagram, Snapchat, LinkedIn)

• Independently create content using CapCut, InShot, Canva, etc.

• Ensure consistent visual storytelling that reflects the brand’s aesthetic and campaigns

• Drive engagement and community growth through creative formats

Platform & Community Management

• Schedule and post daily content across all social channels

• Lead community engagement via DMs, comments, and reactions

• Optimize content using insights and algorithm knowledge

Trendspotting & Content Innovation

• Spot and act on viral trends, memes, and content formats

• Constantly consume content to inspire fresh creative ideas

• Benchmark competitor activity in beauty/lifestyle spaces

Influencer & UGC Integration

• Partner with influencers and repurpose UGC to reinforce brand voice

• Provide creative briefs aligned with campaign goals

Performance & Reporting

• Track KPIs (reach, saves, shares, engagement, conversions)

• Analyze content performance and adjust strategy accordingly

• Deliver monthly performance reports with insights and recommendations

Who You Are:

• A natural content creator—already active and successful on platforms like TikTok and Instagram

• Deeply aesthetic with a strong sense of brand identity and visual storytelling

• Fluent in the digital ecosystem—comfortable with editing apps, analytics, and trends

• Independent, agile, and proactive—you create, execute, and adapt quickly

• Passionate about the beauty, wellness, and lifestyle industry

Qualifications:

• 3+ years of experience in social media, digital content, or influencer marketing

• Proven record of building and engaging audiences on TikTok, Instagram, Snapchat

• Fluent in English & Arabic

• Skilled in tools like CapCut, Canva, InShot, Adobe Express

• Experienced in analytics platforms (Meta Business Suite, Later, etc.)

• Background as a creator/influencer is a plus