The Global PPC Lead will spearhead Etihad Airways’ global paid search strategy. This role is responsible for managing the in-house PPC team, optimizing global campaigns, and maximizing ROI across significant budgets. The successful candidate will have a deep understanding of SEM, a data-driven approach, and a passion for achieving impactful results on a global scale.

Key Responsibilities:

• Define and execute global PPC strategy aligned with business goals.

• Lead and mentor the in-house PPC team, ensuring the application of the latest best practices.

• Oversee strategic planning and execution of global PPC campaigns across platforms.

• Optimize campaigns through keyword strategy, ad creative, and targeting improvements.

• Manage and control PPC budgets to maximize ROI and ROAS.

• Collaborate with cross-functional teams and external partners (Google, Bing, etc.).

• Continuously adopt emerging technologies and drive improvements in PPC platforms.

• Maintain relationships with external agency and supplier partners.

• Use data-driven insights to optimize campaigns and drive performance.

Job Requirements:

• Minimum of 6-10 years’ experience in digital marketing (SEM, eCommerce, Social, etc.) for globally recognized consumer brands.

• Proven leadership experience, including managing teams and agencies.

• Expertise in web analytics platforms (Adobe, Google Analytics, SA360).

• Strong data analysis skills with actionable insights.

• Proficiency with third-party bidding tools like Marin, Kenshoo, or SA360.

• Excellent communication, planning, and organizational skills.

About Etihad Airways:

Etihad Airways, the national airline of the UAE, has grown to become one of the world’s leading airlines since its formation in 2003. Based in Abu Dhabi, Etihad operates a global network, reaching the Middle East, Europe, Asia, and beyond. With numerous awards for its services and products, Etihad continues to expand as part of its Journey 2030 strategy.