Job Title: Digital Marketing Executive 

Job Description:

We’re on the lookout for a creative and data-driven Digital Marketing Executive to join our growing team in the gifting and e-commerce sector. If you live and breathe digital trends, love crafting engaging campaigns, and know how to turn clicks into customers — this role is for you!

As a Digital Marketing Executive, you’ll lead the charge on strategy, content, performance marketing, and analytics to drive brand awareness, traffic, and conversions across digital platforms.

Key Responsibilities:

1. Digital Campaign Strategy & Execution

• Plan and launch digital marketing campaigns promoting gift products and seasonal collections.

• Craft strategies aligned with holidays, events, and corporate gifting occasions.

2. Social Media Management

• Manage and grow our presence on Instagram, Facebook, LinkedIn, and other platforms.

• Create scroll-stopping content (posts, stories, videos, reels) and manage community engagement.

• Run paid ad campaigns to increase reach and drive sales.

3. Content Creation & Coordination

• Write compelling content for blogs, newsletters, product pages, and social channels.

• Collaborate with designers and photographers for visually appealing creatives.

4. SEO Optimization

• Optimize product pages and blog content using SEO best practices.

• Conduct keyword research to boost organic traffic and search engine visibility.

5. Paid Ads & SEM

• Set up and optimize Google Ads and display ad campaigns.

• Monitor performance and adjust for maximum ROI.

6. Email Marketing

• Design and execute email campaigns for promotions, updates, and customer engagement.

• Segment mailing lists and tailor content for targeted campaigns.

7. Website Updates & UX

• Regularly update website with new products, offers, and content.

• Ensure smooth navigation, mobile responsiveness, and a seamless user experience.

8. Performance Analysis & Reporting

• Track KPIs such as traffic, engagement, CTR, and conversions.

• Generate reports using Google Analytics, Meta Ads Manager, and other tools to guide decisions.

9. Team Collaboration

• Coordinate with the sales team to align campaigns with business goals.

• Work alongside the design team for campaign visuals and creatives.

10. Market Research & Trendspotting

• Stay current with digital marketing trends, industry tools, and competitor activity.

• Recommend strategies based on insights and evolving consumer behavior.

Skills & Requirements:

• Must have own laptop for work.

• Strong communication and analytical skills.

• Proficiency in digital marketing tools and platforms (Google Ads, Meta Ads, Mailchimp, Canva, etc.).

• Creative mindset with an eye for aesthetics and detail.

• Ability to manage multiple projects and meet deadlines.