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Assistant Director of Business Development – MICE & Corporate
Shangri-La Group Dubai , UAE
  • The Assistant Director of Business Development – MICE & Corporate at Shangri-La Dubai will drive business growth by targeting corporate clients, securing new business opportunities, and managing a portfolio of existing corporate accounts. The role involves developing strategic sales plans, conducting client visits, delivering proposals, and ensuring a high level of client satisfaction. This position works closely with various teams to achieve sales targets and promote the hotel’s offerings to the corporate segment.

Key Responsibilities:

  • Develop and execute a strategic sales plan to target key corporate accounts and generate new business.

  • Identify, qualify, and secure corporate clients through direct sales, telemarketing, and networking events.

  • Manage a portfolio of existing corporate clients to ensure satisfaction and repeat business.

  • Conduct regular client visits, presentations, and site inspections to showcase hotel offerings.

  • Prepare proposals and contracts aligned with the hotel’s pricing strategy and revenue goals.

  • Collaborate with Revenue Management and Marketing teams to create promotions and packages for the corporate segment.

  • Maintain accurate records of sales activities in the CRM system.

  • Monitor market trends and competitor activity to identify new opportunities.

  • Attend industry trade shows, conferences, and networking events to enhance visibility and develop relationships.

  • Work closely with the operations team to ensure seamless delivery of services to corporate clients.

  • Meet or exceed monthly and quarterly sales targets.

Qualifications & Experience:

  • Experience in Business Development / Sales & Marketing in an international 5* luxury property.

  • Self-driven, goal-oriented, and willing to challenge the status quo.

  • Strong professional values, ethics, and integrity.

  • Proven ability to network and build strong business relationships.

  • Experience in the UAE and GCC markets.

  • Fluent in English, both written and verbal communication.

  • Strong selling, interpersonal, and communication skills.

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