Tabby, the GCC’s fastest-growing fintech platform, is hiring a Product Marketing Manager to lead the B2B marketing strategy for its financial services. This full-time, on-site role in the UAE focuses on enhancing product positioning, increasing merchant adoption, and executing effective go-to-market campaigns.

The ideal candidate has 3–5 years of B2B product marketing experience, ideally in fintech, lending, or financial services. You will work closely with product, sales, and marketing teams to refine messaging, launch features, and grow the merchant base through data-driven campaigns.

Key Responsibilities:

• Develop a strong understanding of merchant financial needs and industry trends

• Create strategic product positioning, messaging, and audience segmentation

• Lead go-to-market strategies and manage product launches

• Identify and optimize marketing channels in collaboration with sales and growth teams

• Execute multi-channel campaigns and A/B tests to drive conversion and engagement

• Work with design and marketing teams to build landing pages, CRM messages, and educational content

• Monitor competitors and market activity to identify trends and opportunities

• Collaborate with Product to advocate for new features based on merchant feedback

Requirements:

• 3–5 years of experience in B2B product marketing (fintech/financial services preferred)

• Proven success in go-to-market strategy development and execution

• Strong collaboration skills with cross-functional teams

• Data-driven mindset with a focus on testing and optimization

• Comfortable shifting between strategic planning and hands-on execution

• Excellent communication skills in English

Benefits:

• Flexible working hours with autonomy from day one

• Participation in the employee stock options program

• Health insurance coverage

• “Flexi Perks” benefit for wellness, learning, or travel

• A dynamic, impact-driven work environment with rapid growth opportunities

About Tabby:
Founded in 2019, Tabby empowers over 15 million users with financial flexibility and is trusted by over 40,000 brands, including Amazon, IKEA, Noon, and SHEIN. With $10B+ in annual transaction volume, Tabby is valued at $3.3 billion and continues to reshape how consumers and businesses interact with money in the GCC region.