Marketing Manager – User Growth (Online & Offline)

📍 Location: UAE
💼 Employment Type: Full-Time

🏢 About Keeta

Keeta, an independent brand of Meituan—the world’s largest tech-driven retail company—is rapidly expanding across international markets. With a mission to “help people eat better, live better,” we deliver innovation in food and consumer product delivery. As we continue to grow, we’re looking for a marketing leader to help elevate our brand across the Middle East.

🌟 Role Overview:

We are looking for a strategic, creative, and data-driven Marketing Manager to drive user growth through online and offline initiatives. This role is key in shaping the visibility and positioning of the Keeta Drone brand in the Middle East.

🔑 Key Responsibilities:

• Conduct market research to understand consumer and merchant behavior in the Middle East.

• Develop impactful online/offline marketing strategies—including viral campaigns, social media, and brand events.

• Lead user acquisition campaigns, creatively integrating merchant partnerships and internal resources.

• Develop and execute comprehensive SEO/SEM strategies, manage digital content on platforms like Google & Meta, and track campaign performance.

• Analyze in-app data to uncover user insights and collaborate with product teams to improve user experience and value delivery

✅ Requirements:

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.

• 5+ years of marketing experience, preferably in a high-growth or tech-driven environment.

• Deep understanding of MENA market dynamics, with proven experience in user growth strategies.

• Strong creative thinking, campaign management, and copywriting skills.

• Proficiency in SEO/SEM, performance marketing, and event execution.

• Highly collaborative with excellent communication and project management abilities.

• Professional fluency in English.

💡 Desirable Qualities:

• Self-starter, results-oriented, and adaptable in fast-paced environments.

• Experience launching offline activations and on-ground events.

• Analytical mindset with a passion for data-driven decision-making.