Job Title: Digital Marketing & Social Media Specialist 

Job Description:

We are seeking a creative and results-driven Digital Marketing & Social Media Specialist to lead our online marketing initiatives and brand presence across both Western and Chinese platforms. If you’re passionate about content creation, digital trends, and marketing strategy, this is a fantastic opportunity to grow with a dynamic and fast-paced team.

You will be responsible for planning and executing engaging promotional content, managing social media accounts, running paid ad campaigns, and collaborating across departments to drive brand awareness and generate leads.

Key Responsibilities:

• Plan, create, and publish promotional content including articles, advertisements, and social media posts.

• Manage and grow the company’s social media accounts (Western and Chinese platforms) with regular content updates.

• Develop creative strategies to increase brand awareness and engagement.

• Monitor analytics and optimize content performance for reach and interaction.

• Stay informed on industry trends to develop innovative content that resonates with the target audience.

• Understand social media algorithms and tailor content accordingly for higher engagement.

• Organize promotional events and contribute to marketing collateral design.

• Collaborate with the sales team to align marketing and sales efforts.

• Analyze campaign performance and make data-driven improvements.

• Plan, launch, and monitor digital advertising campaigns (Meta Ads, Google Ads, YouTube, TikTok, WeChat, Douyin).

Skills & Qualifications:

• Passion for digital marketing and staying ahead of trends.

• Strong communication and presentation skills; capable of influencing stakeholders.

• Minimum of 1 year experience in digital marketing, preferably in real estate or a related industry.

• Proficient in both Western and Chinese social media platforms, content creation, and community engagement.

• Familiar with SEO, influencer marketing, and global user acquisition strategies.

• Experience with digital tools like Canva, CapCut, or similar for content design and editing.

• Self-motivated, creative, and thrives in a fast-paced environment.

• Ability to work independently and collaboratively.

• Valid driving license is required.