We are seeking a proactive and bilingual Community Engagement & Social Media Specialist fluent in English and Arabic to join our digital marketing team in Dubai. This role is ideal for a social media-savvy professional who can build strong online communities, manage day-to-day engagement, and schedule optimized content across multiple platforms.

Key Responsibilities:

Community Engagement & Management:

• Actively monitor and respond to messages, comments, and tags across social media platforms.

• Maintain a consistent brand voice while handling inquiries, feedback, and interactions.

• Escalate customer service issues, sales leads, and collaboration requests to relevant departments or clients.

• Track audience sentiment and report key insights to improve engagement strategies.

• Identify potential PR concerns early and manage them professionally.

Content Scheduling & Publishing:

• Schedule and publish content across social channels (Instagram, TikTok, Facebook, Twitter, LinkedIn, YouTube).

• Write optimized captions, select relevant hashtags, apply alt tags, tag collaborators, and add geolocation when applicable.

• Collaborate with the creative and marketing teams to align content with overall campaign goals.

• Monitor content performance and recommend improvements.

Analytics & Reporting:

• Provide regular reports on community sentiment, engagement trends, and FAQs.

• Analyze performance data to drive actionable insights and improve overall strategy.

Desired Profile:

• Fluency in English and Arabic (spoken and written).

• 1–5 years of experience in community management, social media marketing, or digital engagement.

• Solid understanding of major social platforms and their management tools (Meta Business Suite, TikTok Analytics, YouTube Manager, etc.).

• Strong written communication, problem-solving, and organizational skills.

• Detail-oriented, adaptable, and able to manage multiple tasks in a dynamic environment.