Job Title: Digital Marketing Executive

Job Overview:

We are looking for a skilled Digital Marketing Executive to manage and optimize online advertising campaigns across Instagram, Facebook, and Google Ads. The ideal candidate should be hands-on, data-driven, and experienced in executing digital marketing strategies that enhance ROI and brand growth.

Key Responsibilities:

📢 Campaign Management & Strategy

• Plan, execute, and manage paid ad campaigns on Instagram, Facebook, and Google Ads.
• Develop compelling ad content and manage creative assets while adhering to brand guidelines.
• Conduct A/B testing on creatives, audiences, and placements to enhance performance.

📊 Performance Tracking & Optimization

• Monitor key metrics (CTR, CPC, CPA, ROAS) and continuously optimize campaigns.
• Analyse performance data, generate reports, and provide actionable insights.
• Ensure budget optimization to maximize ROI and campaign efficiency.

📈 Industry Trends & Best Practices

• Stay updated on platform updates and emerging trends in digital marketing.
• Implement pixel tracking and conversion rate optimization techniques.

Requirements:

✔ Experience: Proven experience managing paid campaigns on Facebook, Instagram, and Google Ads.
✔ Analytical Skills: Strong proficiency in Google Analytics and Ads Manager.
✔ Creative & Technical Knowledge: Experience in ad copywriting, creative direction, and performance analysis.
✔ Optimization Expertise: Knowledge of pixel tracking, conversion rate optimization, and budget allocation.

Key Performance Indicators (KPIs):

📌 Cost per Acquisition (CPA)
📌 Return on Ad Spend (ROAS)
📌 Click-through Rate (CTR)
📌 Conversion Rate
📌 Lead Volume / Sales Growth
📌 Budget Utilization Efficiency